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LIVING IT. OWNING IT.
Multiple six figures. Two kids. A retired husband. Zero apologies.
I know we all get a little weird when money talk comes up. "Money doesn't buy happiness" and all that jazz. Sure, happiness is a state of mind — but money does buy you the freedom to pursue the things that actually bring you joy. A life lived on your own terms, not dictated by what's in your bank account.
And you don't realise how much that matters until life starts demanding more of you. When it's no longer a choice, but a non-negotiable.
HEY, I’M JAMIE.
Before all of this, I was a corporate girl.
Twelve years in sales and marketing for some of the world's biggest brands. Client relationships, marketing strategies, business operations, brand positioning, sales funnels… smashing every KPI they threw at me. In theory, I had it all figured out.
So when I started my wedding photography business, Luminous Moments, while still working full-time, I thought I had a solid head start. How hard could it be?
And then reality smacked me in the face, hard.
Working in your business is nothing like working for a business.
No salary safety net. No team to lean on. No one telling you what to do, when or how to do it. Just a whole lot of figuring it out on the fly (and f*cking it up).
So I knuckled down and went all in. I invested everything I had in myself and the business. Juggling a full-time corporate job on weekdays and shooting weddings on weekends — on top of your everyday adulting responsibilities, like keeping myself alive and the fridge full.
By my second year, I was making six figures and handed in my resignation.
It wasn't glamorous. But it was worth it.
Undercharging, saying yes to the wrong clients, winging it, and making do when you get stuck. Making just enough to get by. Because no one’s depending on you and you don't want to seem greedy when you're doing what you love.
The proud but starving artist mentality, right?
But what that actually creates is a business built on uncertainty. Not one that supports the life you truly want deep down.
I knew I wanted more than that. I wanted to build a business around the life I saw for myself, especially knowing I wanted a family. I didn't want to wait until I had kids to figure it out. I wanted it set up before, so when that time came, my business felt supportive and sustainable alongside motherhood. Not a means to an end.
Before kids, it's easy to stay comfortable.
So I changed everything.
My pricing, my positioning, how I communicate my value, and who I speak to.
AND THAT'S WHEN EVERYTHING SHIFTED.
Not just the revenue milestones. But a business that genuinely supports your life, gives you the freedom to show up fully for the people who matter most, and makes you wonder why you didn't back yourself sooner.
And that's when everything shifted. By my third year, I was banking $300K. By my fifth, $600K, with my team's support. All without burning out or sacrificing the life I worked so hard to build.
And now I want that for you.
And that's exactly what I'm here to help you do.
xx, Jamie
FEATURED IN:
FOR THE RECORD:
A WEDDING PHOTOGRAPHY BUSINESS BUILT FROM SCRATCH IN 2021, NOW GENERATING $600K+ IN REVENUE ANNUALLY.
Biggest single month to date: $71,656.
Backed by a team of 13 incredible humans across every corner of the business, so I can focus on what I do best.
And somewhere along the way, retired my chiropractor husband. Not bad for someone who just loved taking photos.
SAVE ME THE WISHY-WASHY, FLUFFY BS, PLEASE.
You’ve probably sat through courses and workshops that left you with more questions than answers, or worked with educators who made it all feel way more complicated than it needed to be.
That’s not what you’ll find here.
Slightly Cheeky (Okay, a Lot)
I'm direct and confident, but I don't take myself too seriously.
Think less bossy energy, more best friend who'll call you out with love and genuinely celebrate every win with you.
I'm in your corner, always.
For the Gals
I’m a wife and a mum of two running a thriving, multiple six-figure business with a dedicated team. Not despite all of that, but alongside it.
I absolutely do believe that women can have it all, and I’m living proof.
Straight Shooter
I’ll tell you exactly how to get from A to B without the fluffy twinkle toes bullshit in between: no sugar coating, no jargon.
Just clear, honest guidance that comes from real experience, not theory. You’ll walk away from every lesson knowing exactly what to do next.
Ask me anything — I’ll always give it to you straight. Except for when my three-year-old asked me, “Where has mummy’s willy gone?” and I told him it had fallen off. Sometimes, you gotta know your audience.
Because real growth happens when someone keeps it real with you.
THEY MEAN BUSINESS
and so do I.
“Jamie is practical, her advice is tangible, and the resources she provides are incredibly helpful. I’m so grateful for the support.”
Zoe Vrachnas - Wedding Singer & Violinist
“Working with Jamie has been eye-opening — she is direct & firm but in the most authentic way, making you look inwards to really reach your full potential. I knew working with her would change my life, but I didn’t quite expect to achieve the outcomes I did.”
Charlotte Fraser - Wedding Photographer
“Working with Jamie gave me so much clarity! I loved her straightforward approach. I needed someone who would just tell me what to do without fluffing around, and that is what I got!”
Amanda Kelly - Photographer
OFF THE RECORD
You’ve heard it from my students and me. But what about the ones who really know me?
"She’s selfless, hardworking, ambitious, a hustler... your typical Scorpio.”
— The Husband
“Oh, where do I start? Well, for starters, you'll know where you sit with her because she's not very good at hiding it 😂. She's honest, passionate, caring, driven, focused, loving, confident and extremely loyal.”
— The Mother
“Genuine, straight shooting, loyal, bubbly, fun, focused, driven, determined, self-reflective, boujee, sugar addict, living her best life. She knows what she wants and holds no prisoners. Generous and nurturing mama, always investing in her family.”
- THE BESTIE
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You've got a life. I've got one too, plus two tiny humans who don't believe in personal space. I'm not here to waste your time - so if you want practical business advice, honest insights, and the occasional reality check, join the mailing list.
